Guest post by Kerri Karel
How do you participate in Twitter?
Over the last year I have had the pleasure of working with Kari Williamson to further MKC’s marketing and social media strategy. No matter what business you are in, you must market yourself effectively or get lost in the noise.
In the Twitterverse there are many types of users. Here is my take on them. If you have been on Twitter for any length of time you have undoubtedly come across all of these. Which category do you fall under? (Hint: you want to be like the first two).
Types Twitter Users
- Leaders – Those who post their content on Twitter (generally these people are followed by others but may not follow many people themselves). Their content consists of tidbits from their teachings, web sites, blogs, etc. and also some personal Tweets that give the reader a glimpse into who they are and what they care about (family, church, friends, business, passions, etc.)
- Social Butterflies – Those who want to be social with people (these people tend to follow people and get followed in return). They twitter about everything from the latest tech gadget or application to where they are going to what they are doing.
- Observers (Stalkers) – Those who follow a large number of people, have very few followers and very few posts of their own. They want to see what others are talking about but do not wish to join in the conversation. They do not contribute anything.
- Cheeseballs – Those who use Twitter (and other social media) only to push their own products/services or agenda. They miss the purpose, and therefore the power, of social networking. They are only focused on what followers can do for them (buy my product, read my stuff, answer my questions, etc.) and not interested in making a meaningful contribution.
Catch you on Twitter. Maybe we can Tweetup.
Marketing Coach | President
Key Elements Marketing