I ran across a reminder the other day that it’s important to give 100 percent of my attention and effort to every objective –­­ all the way to the very end.  My clients deserve this.

Elite runner Molly Huddle learned this lesson the hard way.  Back in August 2015, Molly was competing in the World Athletics Championship in Beijing.  (She’s shown below as runner #15). The 10-time All-America, Notre Dame grad was having a very good year, winning the New York City Half Marathon in March and the 10,000 meters at the 2015 USA Outdoor Track and Field Championships in June.

Here’s how TIME magazine described what happened in August 2015 when Molly competed in the women’s 10,000-meter race in Beijing.

Raising your arms in victory while crossing the finish line looks like a pretty satisfying way to celebrate a big win—but sometimes, runners jump the gun.

Such was the case for Molly Huddle, who looked certain to win third place in the 10,000-meter race at the World Athletics Championships on Monday in Beijing, but as slow-motion footage of the event reveals all too painfully, the American lifted her arms to celebrate a moment too soon, slowing her down in the final paces and allowing her teammate Emily Infeld to edge her out for Bronze.

The whole thing is shown inthis video that painfully illustrates my point.